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If only it were so simple. In the past decade, a wealth of psychological research has shown that most people struggle to handle failure constructively. Instead, we find ways to devalue the task at which we failed, meaning that we may be less motivated to persevere and reach our goal. This phenomenon is known as the "sour-grape effect". Alternatively, we may simply fail to notice our errors and blithely continue as if nothing has happened, something that prevents us from learning a better strategy to improve our performance in the future.